Articulate Marketing Blog

Examples of genuine thought leadership in the age of mistrust
Content
thought leadership

Examples of genuine thought leadership in the age of mistrust

Trust is hard-earned, easily broken and difficult to repair. It’s also a rare commodity at the moment. We’re in an age of mistrust, where...

Posted by Matthew Stibbe
How to nail your competitive positioning and product-market fit
Strategy
Difference Engine®

5 tips to nail your competitive positioning and product-market fit

The goal here is to accurately position your business and ensure there is a good-sized market for your product. Not too competitive, not...

Posted by Maddy Leslie
How to conduct an industry analysis for marketing
Strategy
Difference Engine®

How to conduct an industry analysis for marketing

You can’t create effective goals without two things: context and data. An industry analysis provides both.

Posted by Maddy Leslie
How your company’s marketing processes can benefit from Artificial Intelligence [guest blog]
HubSpot
Artificial Intelligence

How your company’s marketing processes can benefit from Artificial Intelligence [guest blog]

This guest blog is provided by Christine Lee from HubSpot, and discusses the tools, benefits and best practices for using artificial...

Posted by Christine Lee, Associate Professor HubSpot Academy
A marketer's take on chatgpt and ai marketing - image of a marketing funnel
Technology
Inbound Marketing

A marketer’s take on ChatGPT and the applications of AI marketing

AI is a fast-evolving and complicated phenomenon. Businesses want to know if AI tools like ChatGPT are worth their attention or are just a...

Posted by Matthew Stibbe
5 ways to get your business blog in front of a rapt audience
How to blog
Social media

5 ways to get your business blog in front of a rapt audience

From search engines to marketing channels, there are many ways to get your business blog in front of your audience. You don’t need to do...

Posted by Maddy Leslie
What is inbound marketing? (And why you should invest in it)
Strategy
Inbound Marketing

What is inbound marketing? (And why you should invest in it)

Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying....

Posted by Maddy Leslie
Copywriter
Content

7 expert tips for producing high-quality marketing content for business

Good writing is grounded in what E.B. White referred to as 'the eloquence of facts'. Writing marketing content for businesses is easy, but...

Posted by Maddy Leslie
What does a copywriter do? Your content writing guide
How to write
How we work

What does a copywriter do? Your content writing guide

Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the...

Posted by Clare Dodd
5 first-rate management courses that are worth your time
Company Culture
People management

5 first-rate management courses that are worth your time

‘Always be a first-rate version of yourself and not a second-rate version of someone else.’ — Judy Garland, actress and professional...

Posted by Maddy Leslie