Articulate Marketing Blog
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What is Customer Relationship Management (CRM) software, and do you need an upgrade?
Customer relationship management software, most commonly referred to as ‘CRM’ software, is a platform for:
Why making enemies is actually a brilliant brand strategy
Batman vs. The Joker. Sherlock Holmes vs. Moriarty. Road Runner vs. Wiley Coyote. Audiences can’t get enough of these classic rivalries....
Every step it takes to build awesome B2B landing pages
Strategic landing pages are used by 68 percent of B2B businesses to acquire leads, according to HubSpot. When it comes to converting...
3 positives and 3 pitfalls of purpose-driven branding
If we’re honest with ourselves, cynicism can be fun. It’s indulgent, provocative and subversive. That’s why, if you’ve scrolled through...
5 of the best B2B FinTech websites
Watching the growing market of FinTechs shed the button-down financial services look is as electrifying as Sandy’s transformation at the...
What makes a simple website vs a complex or large website?
Did you know the first-ever website is still online today?
9 tips for using hyper-personalisation to connect with your audience
In the last decade or so, marketers have clawed back the personal touch of the local shop and brought it to the digital world. Big players...
3 brand marketing strategies to elevate your edtech brand
Did you grow up staring at illegible handwriting on whiteboards (or blackboards) and scrambling for a go on the library computer at...
Copywriting jobs: 3 ways to separate the class from the crass
Open browser. Type ‘copywriting jobs’. Scroll, scroll, scroll.
How to accelerate your career as a Marketing Manager
You’ve landed the big job. You’re a marketing manager in your dream industry. That’s you in all the big meetings, presenting to the C-suite...