Articulate Marketing Blog
How to integrate your ESG strategy with your marketing plan
These days, consumers, investors and future employees alike care deeply about ESG principles. Companies must practice what they preach and...
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Top tips to optimise your marketing and sales with product literature
Do you ‘have marketing content’, or do you actually have product literature?
A picture worth a thousand words: How to create a design language for your brand
Massimo Vignelli, creator of the ground-breaking Modernist New York subway map, said ‘Good design is a language, not a style.’
How thought-provoking content reduces friction in the sales cycle
According to The Corporate Executive Board, 77 percent of B2B buyers won’t even speak to a salesperson on the phone before they have...
The beginner’s guide to social media marketing
Some businesses dive right into social media and attempt to strike it lucky on every platform available. The problem is, just like any form...
Failure as fuel: Our sales strategy for how to deal with rejection
‘The master has failed more times than the beginner has even tried,’ observed writer and illustrator Stephen McRanie.
Why accessibility is crucial for website design
When we think about website accessibility, it’s often considered a ‘nice-to-have’ rather than an essential part of design.
14 template ideas for your marketing and sales playbooks
What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...
10 must-have B2B marketing channels beyond your website
If your CRM platform is the back-end of your tech stack, then marketing channels are the front-end. They are the (primarily) digital...
17 sustainable marketing techniques to reuse and repurpose content
“Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.