B2b Articles

6 Steps to craft webinars that boost customer engagement
Lead capture
B2B

6 Steps to craft webinars that boost customer engagement

According to InsideSales.com, almost three out of four senior marketers say webinars are one of the best ways to generate leads. The web...

Posted by Sam O'Brien
B Corp UK: 5 B2B B Corps that will help you grow your business
B2B
Company Culture

B Corp UK: 5 B2B B Corps that will help you grow your business

If you're not a B Corp business (yet), you can still get in on the act. Nowadays, customers and employees are interested in your supply...

Posted by Angela Browne
Engaging with your audience on Social Media
Social media
B2B

How to work with Micro-Influencers to boost your B2B marketing plan

Influencer marketing: what was once a small line item in the budget has now turned into a multibillion-dollar industry.

Posted by Jacel Booth
Articulate - The end to end marketing map-01-1
Strategy
B2B

The end-to-end marketing map [Infographic]

‘Content is King, but engagement is Queen, and the lady rules the house!’ Those are the words of Mari Smith, a leading Facebook marketing...

Posted by Callum Sharp
Articulate - 9 statistics about B2B Sales [2019]-01-01
Sales
Lead capture

9 Revealing statistics about B2B sales

Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all...

Posted by Alex Cohen
Benchmark my blog for success
How to blog
B2B

Benchmark your blog: How to use marketing data to grow your traffic

Disclaimer first. Blogs don’t come with a formula. No matter how finely you crunch the data, you will not find this secret prize buried in...

Posted by Maddy Leslie
The 5 best SEO reporting tools on the internet [2019]-01
How we work
SEO

The 5 best SEO reporting tools on the internet

Arthur Conan Doyle, the author of Sherlock Holmes, once wrote: ‘It is a capital mistake to theorize before one has data'. Conan Doyle...

Posted by Callum Sharp
Articulate-14 essential statistics about marketing strategy for technology companies (2019)
Strategy
B2B

14 essential statistics about marketing strategy for tech companies

A marketing strategy is a core pillar of every business. According to Financier Worldwide:

Posted by Simon Collins
Articulate-How to take your B2B SEO keyword strategy to the next level-01
SEO
Tools

How to take your B2B SEO keyword strategy to the next level

Developing a B2B SEO keyword strategy is no easy feat. Considering the fact that Google receives more than 70,000 searches every second, it...

Posted by Callum Sharp
Articulate Marketing is a B Corp - we are proud to be using business as a force for good
Business Mentor
B2B

Articulate Marketing is a B Corp! It's just good business...

Hooray! We are absolutely brimming with excitement, and not in a corporate ‘passion’ sort of way, but real, genuine excitement. The latest...

Posted by Maddy Leslie