B2b Articles
How to generate leads that are worth a damn
Generating leads is important – you know that. Some marketer has probably mentioned it once or twice, with that dreamy look in their eye....
Essential statistics about B2B SEO
Type ‘B2B SEO’ into Google and press enter. You’ll be rewarded with 30.8 million results, offering ‘fresh perspectives’ and promising ‘high...
13 elementary marketing mistakes made by tech startup CEOs
This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...
5 fun B2B tech companies that got their marketing right
Being fun in B2B marketing is about being confident and honest. Sure, you can squeeze yourself into the traditional mould if you really...
6 ways to use social proof in an inbound marketing campaign
With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.
10 provocative questions that will bend and blow your mind
Being creative and getting into a creative space isn't always easy. Opening up your mind and letting it wander can be a huge help to coming...
10 ways to slim down obese copy
Shorter, punchier copy is more readable and more memorable than obese copy. You can test this in your own life. Why do we like top ten...