How to do marketing Articles

How to run a collaborative change management project
How to do marketing
Strategy

How to run a collaborative change management project

Marketing is the visible tip of the change management iceberg. With every new marketing initiative, engagement or campaign there lies -...

Posted by Matthew Stibbe
Project management for marketing teams (with expert input from ProcessDriven) - illustration shows a checklist of tasks displayed next to Articulate Marketing mascot, Artie
How to do marketing
Strategy

The best project management tips for marketing teams

Youtuber. Process management guru. ClickUp genius. Probably also a wizard or a ninja. Or both. Suffice it to say, we were thrilled to have ...

Posted by Matthew Stibbe
illustration of two people talking - demonstrating thought leadership
How to do marketing
Branding

What is thought leadership? 4 practical examples for wannabe thought leaders

Almost 60 percent of survey respondents read one or more hours of thought leadership content per week. Fifty-five percent of these people...

Posted by Claire Rowe
Essential ingredients for any marketing plan - image shows woman making a marketing plan on her laptop
How to do marketing
Content Marketing Plan

Essential ingredients for any marketing plan

Looking for all the ingredients for marketing success?

Posted by Matthew Stibbe
man at desk (acquiring authoritative backlinks for his website)
How to do marketing
SEO

3 strategies for acquiring authoritative backlinks for your website

The Google search algorithm loves a website with a mix of authoritative backlinks. Backlinks are the cornerstone of SEO. They help Google...

Posted by Simon Collins
step to more effective sales and marketing meetings
How to do marketing
Sales

6 steps to more effective sales and marketing meetings

Sales and marketing need to have a close relationship if you want to increase the number of qualified leads and conversions.

Posted by Clare Dodd
Woman filing papers (difference between remarketing, retargeting, PPC)
How to do marketing
PPC

Remarketing vs. Retargeting vs. PPC: what's the difference?

Don’t get us wrong – we love marketing.

Posted by Simon Collins
The ultimate guide for keeping data safe with HubSpot GDPR compliance
How to do marketing
Tools

The ultimate guide for keeping data safe with HubSpot GDPR compliance

We have spent months over the last few years grappling with this wonderful subject of GDPR. A subject that can feel overwrought and...

Posted by Matthew Stibbe
two people doing SEO (complete guide to doing local SEO)
How to do marketing
SEO

The complete guide to local SEO

We’ve got a quick question for you…

Posted by Simon Collins
How to make a successful presentation: 5 easy steps to perfection
How to do marketing
Writing

How to make a successful presentation: 5 easy steps to follow

All of us have at some point been bored to tears by a presentation. If you are lucky, you have also been informed, excited and inspired by...

Posted by Clare Dodd