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    How to strengthen your brand with your marketing strategy
    How to do marketing

    How to strengthen your brand with your marketing strategy

    Products are made in the factory, but brands are created in the mind. - Branding pioneer Walter Landor.

    Posted by Katelyn Piontek
    The secret to brand recognition: effective brand guidelines
    How to do marketing
    Inbound Marketing

    The secret to brand recognition: effective brand guidelines

    A marketing strategy is a big beast. It encompasses everything from email marketing and content creation to PPC and website design. While...

    Posted by Jessica Lawrence
    Articulate - How to use powerful team names to align your marketing and sales teams-01
    How to do marketing
    Sales

    How to use powerful team names to align your marketing and sales teams

    It’s the hardest question in every pub quiz: ‘What’s your team’s name?’

    Posted by Alex Cohen
    Articulate-blog logic of marketing email workflows-01
    How to do marketing
    Lead capture

    Love logic? The logic behind marketing email workflows

    What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too...

    Posted by Maddy Leslie
    Articulate - 3 steps to create warm leads for your sales team-01
    How to do marketing
    Sales

    3 steps to create warm leads for your sales team

    Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales...

    Posted by Rich Jinks
    Articulate-What marketers can learn from MSPs -01
    How to do marketing
    Strategy

    Digital marketing for MSPs: lessons from the tech team

    What do managed service providers (MSPs) and marketers have in common? At first glance, there’s not much crossover between the two...

    Posted by Alex Cohen
    The 5 best SEO reporting tools on the internet [2019]-01-01
    How to do marketing
    Websites

    5 marketing pitfalls that IT service providers should watch out for

    Yikes, where to start…

    Posted by Callum Sharp
    CTA call to action marketing blog
    How to do marketing
    Lead capture

    A CTA is not a call to action. It’s a call to advance.

    ‘Have you followed up on that lead, yet? The one that clicked on our new call-to-action?’ Said the long-suffering marketing manager,...

    Posted by Maddy Leslie
    How to get the most ROI from your hired writers and marketing agency in 2019-01
    How to do marketing
    How we work

    How to get the most ROI from your hired writers and marketing agency

    When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there...

    Posted by Simon Collins
    5 essential steps to better business writing-01
    How to do marketing
    Writing

    5 essential steps to better business writing

    You probably can’t go a day, or even an hour, without writing a letter, email, business plan, proposal, report, memo, social media post or...

    Posted by Katelyn Piontek