Copywriter Articles
How to write killer website copy
Are you looking to improve your website copy?
10 tremendous tips for better email copywriting
Most emails are badly written. This isn’t surprising given that there are 293.6 billion of them being sent every day. Despite the rise in...
How to get the most ROI from your hired writers and marketing agency
When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there...
How storytelling matters for content marketing
Much like everything you write, your content marketing efforts must tell a story. And, no, we’re not just talking about that ‘once upon a...
5 essential steps to better business writing
You probably can’t go a day, or even an hour, without writing a letter, email, business plan, proposal, report, memo, social media post or...
The blockbuster guide to writing tools
Whether you’re a natural when it comes to writing or each word comes with its share of blood, sweat and tears, a helping hand will never go...
How to write: copywriting secrets of a marketing guru
A few years ago, our CEO gave a talk about copywriting in London. We've decided to share the video and transcript. It's a powerful insight...
Who are copywriters? Inside the mind of the copywriter
We have written before about what copywriters do, but who is the copywriter?
8 timely tips for keeping an editorial calendar up to date
An editorial calendar is a roadmap for content creation; it tells you what, where and when to publish, and which personas you should be...
Short words are (still) best
'Short words are best and old words when short are best of all,' said Winston Churchill. He won a Nobel prize for literature and his...