Copywriter Articles
Left brain vs. right brain for writers
Research has identified two types of people, those whose left-brain is dominant and those were the right-brain dominates. The dominant...
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How to write: 20 killer words and 13 words that kill
People make buying decisions based on rational and emotional motivations. When structuring your writing you need to identify how you can...
10 ways to slim down obese copy
Shorter, punchier copy is more readable and more memorable than obese copy. You can test this in your own life. Why do we like top ten...
How to use quotations in your writing – 10 expert tips
Quotations can make an article, press release or case study real, or they can make them deathly dull. As a writer, it’s your choice. You...
How to create better briefs for writers
I have said it before and I'll say it again: better briefs for writers make for better projects. You can't start a blog without a good...
Is a company singular or plural?
My recent post about the Economist Style Guide included a passing comment about whether companies were singular or plural. It generated a...
How to give good writing feedback
In the acting world, all feedback has to be given, in the words of Alan Bennett, with lashings of love and praise. For writers, it's a bit...
10 rules of thumb for business copywriting
There are different, competing claims about the origin of the term 'rule of thumb'. I prefer the idea that it stems from the fact that the...
Top ten tips for top ten lists
In ancient Greece the Socratic dialogue reigned supreme. In the middle ages, we had the illuminated manuscript. Later, in the age of the...
Surprise and delight: ten tips for writers
There's a great post on Creating Passionate Users about User delight and the guy from the train phenomenon. My old french teacher, who was...