Sales Articles
Customer journey vs buyer journey vs user journey: what’s the difference?
Is a buyer journey the same as a user journey? Is a user journey simply a customer journey by another name?
Everything you need to know about sales prospecting on LinkedIn
The Cambridge English Dictionary defines prospecting as ‘the activity of searching for gold, oil, or other valuable substances on or under...
How to safely hand over qualified leads from marketing to sales
The top priority for marketers is generating leads. Sales teams say they get their most qualified leads from marketing, rather than other...
Articulate Marketing wins HubSpot Impact Award for Product Excellence
We’ve only gone and done it again.
10 sales team clichés you need to stop doing, today
Hello, there! I’m Claire from Articulate Marketing. I was wondering whether you could spare ten minutes of your t- Enough of that. You...
How to accelerate sales in HubSpot (according to insider experts)
HubSpot Sales Hub is an incredible place to accelerate your sales process. It integrates with the same tools as the Marketing Hub. And...
How to craft the perfect LinkedIn profile for social selling
How do you craft the perfect LinkedIn profile for social selling? Read this article for more detail about how you can use LinkedIn as a...
6 steps to more effective sales and marketing meetings
Sales and marketing need to have a close relationship if you want to increase the number of qualified leads and conversions.
11 things to do at the start of a new business relationship
Once you've done the deal, it's a good time to think about what makes relationships work and how to ensure that each marriage is all...
6 B2B sales templates that are free to download right now
According to Forrester Research, 53 percent of B2B buyers make over half of their purchases digitally. As a result, the B2B sales force is ...