Sales Articles
How to use powerful team names to align your marketing and sales teams
It’s the hardest question in every pub quiz: ‘What’s your team’s name?’
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9 Revealing statistics about B2B sales
Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all...
3 steps to create warm leads for your sales team
Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales...
How we increased Turbine's website conversion rate by 67 percent
Our client, Turbine, recently launched its new website. Turbine helps growing businesses streamline routine paperwork like purchase orders,...
How to get sales and marketing working together
It's true. Sales and marketing don’t get on. In fact, 87 percent of the terms sales and marketing use to describe each other are negative,
5 customer-centric marketing tips to help build relationships
‘Brands, slogans, products, and media aren’t at the centre; rather they are spokes that help to bridge the gap between the customer and...
Sales and marketing: the unstoppable dream team
Let’s be honest: the founder of a company seldom has the whole package. More specifically they tend to either have a sales mindset or a...
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How to craft email campaigns that entice and convert
Email marketing is a fine art. Too many and you come across as a spambot, too few and you leave your leads dangling.
Why stories sell and feature lists don't
We've said it before and we're going to say it again: features don't sell, benefits do.
9 weird tricks that turn sales leads into done deals
To bring in more sales leads and turn them into real sales, you have to make people love your product and want to be your customer. It's...