Articles by Callum Sharp
Topic clusters: how pub gigs can turn into sold-out stadium shows
I used to be the drummer in a band. We were signed to a label, we had a manager, and we'd just signed to a booking agent. I was in this...
The end-to-end marketing map [Infographic]
‘Content is King, but engagement is Queen, and the lady rules the house!’ Those are the words of Mari Smith, a leading Facebook marketing...
The complete guide to choosing and using fonts for your website
It's not just words that make us feel things when we read. Fonts trigger an emotional response, too. Baskerville, for example, is a ...
![The 5 best SEO reporting tools on the internet [2019]-01-01](jpg/the%205%20best%20seo%20reporting%20tools%20on%20the%20internet%20%5b2019%5d-01-01cb0c.jpg?width=400&height=250&name=The%205%20best%20SEO%20reporting%20tools%20on%20the%20internet%20%5B2019%5D-01-01.png)
5 marketing pitfalls that IT service providers should watch out for
Yikes, where to start…
![The 5 best SEO reporting tools on the internet [2019]-01](jpg/the%205%20best%20seo%20reporting%20tools%20on%20the%20internet%20%5b2019%5d-016c6b.jpg?width=400&height=250&name=The%205%20best%20SEO%20reporting%20tools%20on%20the%20internet%20%5B2019%5D-01.png)
The 5 best SEO reporting tools on the internet
Arthur Conan Doyle, the author of Sherlock Holmes, once wrote: ‘It is a capital mistake to theorize before one has data'. Conan Doyle...
How to take your B2B SEO keyword strategy to the next level
Developing a B2B SEO keyword strategy is no easy feat. Considering the fact that Google receives more than 70,000 searches every second, it...
The ultimate guide to performing an SEO website audit
You’ve all seen 404 pages. As delightful as they can be (like this Pixar 404 page), they’re a real bore on your ability to rank on Google....
How we increased Turbine's website conversion rate by 67 percent
Our client, Turbine, recently launched its new website. Turbine helps growing businesses streamline routine paperwork like purchase orders,...
Your Complete Guide to Successful Newsjacking
News just in: ROYAL FAMILY UNCOVERED AS SHAPESHIFTING REPTILIAN RACE. In other news: Looking for that regal, princess glow? 20 percent off...
How to increase your website traffic using the skyscraper technique
There’s no denying it, link building is a tough nut to crack. Backlinko’s Brian Dean will be the first to admit it. It requires other...