Articles by Callum Sharp
What is the difference between PPC and SEO?
Search engine optimisation (SEO) and pay-per-click (PPC) are two critical aspects of digital marketing. Both can help to build an online...
Why good copywriting for B2B technology companies matters
These days, more than half of high-tech B2B sales come through digital channels. How much noise you make on the web, then, will factor into...
How PPC works (and why your business needs it)
As an inbound marketing agency, we’re committed to putting out strong, well-sourced content (as well as conducting SEO, keyword research,...
9 social media marketing services and tools that you should try today
This year has seen more than 2.46 billion active users on social media from around the world. That’s a large audience at your fingertips....
What to look for in a social media marketing agency
Ninety-two percent of marketers say that social media is important to their business. Here's what to look for when choosing a social media...
How to optimise your pay-per-click campaign
Pay per click (PPC) is by far one of the most important aspects of digital marketing today. Here's a guide on how to optimise your pay per...
5 customer-centric marketing tips to help build relationships
‘Brands, slogans, products, and media aren’t at the centre; rather they are spokes that help to bridge the gap between the customer and...
Content sharing 101: how to promote your business blog
Blogging is like launching a spaceship. It takes hours and hours of meticulous crafting, patience and perseverance to get lift off and...
Is your office culture destroying productivity?
'Businesses are spending all this money on this place called the office and they’re making people go to it all the time, yet people don’t...
Battle of the readers: Feedly vs Bloglovin' vs Apple News vs Feedbin
For all of you who are sick and tired of flicking through tabs to read the abundance of news and media we have at our fingertips, there are...