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    Marketing agency copywriter
    Copywriter
    Agency Insights

    Why investing in expert agency copywriting is a smart move

    "The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...

    Posted by Matthew Stibbe
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    How to write
    Writing

    Want to write well? Open with a punch, close with a kick

    There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...

    Posted by Matthew Stibbe
    esg tov - woman at a desk writing with a plant beside her
    Copywriter
    thought leadership

    Enhance your sustainability communications with ESG tone of voice guidelines [free template]

    According to a McKinsey survey, 93 percent of organisations have at least one environmental, social and governance (ESG) dimension at the...

    Posted by Maddie Saunders
    Sustainable marketing techniques to reuse and repurpose content - image of two hands on a plant pot with a thriving plant inside
    Copywriter
    B Corp

    17 sustainable marketing techniques to reuse and repurpose content

    “Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.

    Posted by Sian Cooper
    Copywriting jobs - image of a a frustrated writer looking for a job
    Copywriter
    Company Culture

    Copywriting jobs: 3 ways to separate the class from the crass

    Open browser. Type ‘copywriting jobs’. Scroll, scroll, scroll.

    Posted by Jack Joslin
    Persuasive writing
    How to write
    Copywriter

    The ultimate guide to persuasive business writing

    We’ve gathered expert tips on persuasive writing from the team at Articulate Marketing. We want to help you understand the personal and...

    Posted by Matthew Stibbe
    5 ways to get your business blog in front of a rapt audience
    How to blog
    Social media

    5 ways to get your business blog in front of a rapt audience

    From search engines to marketing channels, there are many ways to get your business blog in front of your audience. You don’t need to do...

    Posted by Maddy Leslie
    Copywriter
    Content

    7 expert tips for producing high-quality marketing content for business

    Good writing is grounded in what E.B. White referred to as 'the eloquence of facts'. Writing marketing content for businesses is easy, but...

    Posted by Maddy Leslie
    How to express your brand’s tone of voice through copywriting
    Branding
    Copywriter

    How to express your brand’s tone of voice through copywriting

    Establishing a ‘tone of voice’ is one of the key ways that businesses can build a consistent, recognisable brand.

    Posted by Clare Dodd
    (Re)Introducing our new Editor in Chief: Clare Dodd - image shows Artie and the team welcoming Clare back
    Copywriter
    PR

    (Re)Introducing our new Editor in Chief: Clare Dodd!

    Drumroll please... we have a brand-new Editor in Chief (sort of)! The team at Articulate Marketing is very pleased to announce Clare Dodd...

    Posted by Maddy Leslie