How to do marketing Articles
5 essential marketing metrics you should be measuring
There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...
Selling technology: The secret is not to talk about technology
Today, I ordered a gold laptop. This is what I learned about marketing from the experience.
Speaking human: 12 best examples of copywriting in tech
It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...
![Should you hire a marketing agency or a marketing person? [2022]](jpg/the%20interior%20of%20an%20office%20spacef282.jpg?width=400&height=250&name=The%20interior%20of%20an%20office%20space.jpg)
Should you hire a marketing agency or a marketing person?
'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.
10 must-have B2B marketing channels beyond your website
If your CRM platform is the back-end of your tech stack, then marketing channels are the front-end. They are the (primarily) digital...
4 steps to identify and fill skills and resources gaps in your business
You need the right skills in your business to deliver on your promises to customers.
How to build a brand community and embrace your tribe
‘The Beatles didn’t invent teenagers,’ says Seth Godin in his TED talk, The Tribes We Lead. ‘They merely chose to lead them.’
The key differences between a marketing plan vs. marketing strategy
Are you guilty of committing random acts of marketing? Marketing without rhyme or reason makes your efforts half-hearted, erratic and...
What does a marketer do? Your marketing questions, answered
Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and,...
The ‘Person in the Mirror’ problem: a.k.a. you are not your customer
Newsflash: the person in the mirror is not your customer. You are not your customer.