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    A marketer's take on chatgpt and ai marketing - image of a marketing funnel
    Technology
    Inbound Marketing

    A marketer’s take on ChatGPT and the applications of AI marketing

    AI is a fast-evolving and complicated phenomenon. Businesses want to know if AI tools like ChatGPT are worth their attention or are just a...

    Posted by Matthew Stibbe
    What is inbound marketing? (And why you should invest in it)
    Strategy
    Inbound Marketing

    What is inbound marketing? (And why you should invest in it)

    Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying....

    Posted by Maddy Leslie
    7 effective lead nurturing activities you can set up in a day
    Inbound Marketing
    Lead nurture

    7 effective lead nurturing activities you can set up in a day

    Does the prospect of managing all your inbound leads leave a pit in your stomach? Does the idea of creating intricate and lengthy nurture...

    Posted by Matthew Stibbe
    “Smarketing is smiserable”— How to ease tensions between marketing and sales
    Sales
    Inbound Marketing

    “Smarketing is smiserable”— How to ease tensions between marketing and sales

    There is a spit of land in the Scottish Highlands known locally as ‘Smisery Beach’. Backpackers camp there, hoping for a pleasant stay.

    Posted by Maddy Leslie
    6 questions every CEO needs to ask before approving the marketing budget
    Strategy
    Inbound Marketing

    6 questions every CEO needs to ask before approving the marketing budget

    Marketing. Arcane magic, accessible only to initiates. Or is it?

    Posted by James Lavender
    marketing vs branding
    Branding
    Inbound Marketing

    Marketing vs. branding: what’s the difference?

    Round one… Marketing vs. branding. Ding ding!

    Posted by Maddy Leslie
    Three people and a robot smiling.
    Inbound Marketing
    Marketing agency

    How to get the best work from your marketing agency

    Every time we start a new client relationship we say, ‘What is it that you think a good relationship looks like?’

    Posted by Matthew Stibbe
    Image shows a woman and a man in front of a whiteboard with graphs and pie charts
    Inbound Marketing

    Should you hire a marketing strategy agency or a strategy consultant?

    Marketing guru Seth Godin says, ‘Tactics are disposable. Strategy is for the long haul.’ Basically, having a few tricks up your sleeve does...

    Posted by Rachel Kennedy
    team brainstorming
    Inbound Marketing

    10 innovative inbound tactics for Enterprise marketing campaigns

    Too many Enterprise marketing teams are stuck in their ways.

    Posted by Adam Catterall
    3 disruptive marketing techniques employed by these fearless FinTechs - image shows Artie the Articulate robot on a rocketship
    Strategy
    Inbound Marketing

    3 out-of-the-box marketing techniques from Fintechs like 'Dead Happy'

    Sadly, our petition to rename 'disruptive marketing' as 'Marmite marketing' is held up in the courts. You either love it or you... Oh, we...

    Posted by Maddy Leslie