Sales Articles
Selling technology: The secret is not to talk about technology
Today, I ordered a gold laptop. This is what I learned about marketing from the experience.
Why customers buy again: 3 winning tactics for upsell and cross-sell
Customers are some of your best leads. According to a 2022 HubSpot Blog survey of more than 500 sales professionals, more than 70 percent...
4 must-have assets that marketers should create to support sales activities
Peter Drucker, ‘the founder of modern management’ said:
9190.jpg?width=400&height=250&name=An%20open%20book%20on%20stop%20of%20a%20stack%20of%20books%20%282%29.jpg)
Top tips to optimise your marketing and sales with product literature
Do you ‘have marketing content’, or do you actually have product literature?
How thought-provoking content reduces friction in the sales cycle
According to The Corporate Executive Board, 77 percent of B2B buyers won’t even speak to a salesperson on the phone before they have...
Failure as fuel: Our sales strategy for how to deal with rejection
‘The master has failed more times than the beginner has even tried,’ observed writer and illustrator Stephen McRanie.
14 template ideas for your marketing and sales playbooks
What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...
“Smarketing is smiserable”— How to ease tensions between marketing and sales
There is a spit of land in the Scottish Highlands known locally as ‘Smisery Beach’. Backpackers camp there, hoping for a pleasant stay.
d224.jpg?width=400&height=250&name=buying%20behaviour%20%281%29.jpg)
6 buying behaviour differences: how businesses buy vs. how consumers buy
Buying behaviour trends have changed dramatically in recent years. Many more people are buying online as a proportion of their budget and...
How we keep the personal touch in our remote sales process
'Sales is no longer a firm handshake, but a meeting of minds.' - Toby Hurst, Lead Consultant at Articulate Marketing.