How to write Articles
Speaking human: 12 best examples of copywriting in tech
It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...
Want to write well? Open with a punch, close with a kick
There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...
The ultimate guide to persuasive business writing
We’ve gathered expert tips on persuasive writing from the team at Articulate Marketing. We want to help you understand the personal and...
What does a copywriter do? Your content writing guide
Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the...
11 tips for generating content ideas that demonstrate thought leadership
‘The best way to have a good idea is to have a lot of ideas.’ — Linus Pauling, chemist and Nobel Prize winner Today, we offer our best...
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How to write about health technology: 9 tips from B2B tech marketers
Fun fact. The majority of HealthTechs found that, after increasing the marketing budget, their return on investment grew by 10 or more...
How to write white papers that showcase your thought leadership
‘A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution....
How to write killer website copy
Are you looking to improve your website copy?
How to care for your marketing copywriter
Marketing copywriters are a sub-species of geek. It’s a little-known fact, but the two tribes have a lot in common:
7 must-read writing and marketing books for every marketing copywriter
Writing. It’s what we do here at Articulate and although we are pretty expert marketing copywriters we still reach for the occasional...