How to write Articles
Concentration: 22 ways to help you focus on writing
How I focus on writing To be a great writer, you have to be able to concentrate. It’s not the only thing you’ll need, but it’s certainly a...
10 tremendous tips for better email copywriting
Most emails are badly written. This isn’t surprising given that there are 293.6 billion of them being sent every day. Despite the rise in...
23 must-read blogs and sites for writers
What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you're confronted by a...
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Tools for writing: 3 mobile dictation apps that save writers time
People are more motor-mouthed than nimble-fingered. In fact, we speak three times faster than we type. Dictaphones and similar tools for...
How we work: our writing manifesto
‘If we don’t find something pleasant, at least we’ll find something new.’ – Voltaire
How to edit: constructive vs. non-constructive feedback
How to edit. Everyone has their own views on this topic. Do you tell it straight? ‘Sandwich’ criticism between two compliments? When is a...
The blockbuster guide to writing tools
Whether you’re a natural when it comes to writing or each word comes with its share of blood, sweat and tears, a helping hand will never go...
62 ways to improve your press releases
There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran, who wants to put them out of...
A recipe for disaster: 4 research sources to avoid in your writing
Strong research is the backbone of strong copy. Without it, there is nothing anchoring your words to the truth. This is something you have...
How to spot sucky writing from 50 paces
You don’t have to be the David Attenborough of writing to be able to spot sucky writing lurking in the undergrowth. Once you know what...