How to write Articles
50 words that will improve your writing
Stephen King famously gave us three of the most useful words to improve your writing: 'kill your darlings.' You should treat words as...
How to be an editor - tips from the experts
Behind every great writer, there's a great editor. But what exactly do they do? How do they work? What goes through their mind when a brief...
A-Z of better writing
We've put together a little list for you:
10 business clichés that make you sound like an idiot
How did I whittle it down this list of business cliches to just 10? Well I burnt the candle at both ends doing some mind mapping, then I...
Short words are (still) best
'Short words are best and old words when short are best of all,' said Winston Churchill. He won a Nobel prize for literature and his...
Ten writing mistakes that make you look unprofessional
It doesn't matter what industry you work in, or what your job title is – you probably write copy for customers and colleagues. It can be as...
10 rules for perfect case studies
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the...
22 Rules of storytelling from Pixar
Pixar story artist Emma Coats has tweeted a series of rules of storytelling so you can learn how to tell a story the Pixar way:
Left brain vs. right brain for writers
Research has identified two types of people, those whose left-brain is dominant and those were the right-brain dominates. The dominant...
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How to write: 20 killer words and 13 words that kill
People make buying decisions based on rational and emotional motivations. When structuring your writing you need to identify how you can...