How to write Articles
Want a good website, on time? Prioritise content
Content is more important than design and SEO on your website optimisation journey (SEO can't exist without it!).
How to give good writing feedback
In the acting world, all feedback has to be given, in the words of Alan Bennett, with lashings of love and praise. For writers, it's a bit...
10 rules of thumb for business copywriting
There are different, competing claims about the origin of the term 'rule of thumb'. I prefer the idea that it stems from the fact that the...
Top ten tips for top ten lists
In ancient Greece the Socratic dialogue reigned supreme. In the middle ages, we had the illuminated manuscript. Later, in the age of the...
How to write for a blog
The blog index Technorati tracks 44.4m blogs but there aren't 44.4m good writers. Luckily, anyone can learn to write better and together we...
Surprise and delight: ten tips for writers
There's a great post on Creating Passionate Users about User delight and the guy from the train phenomenon. My old french teacher, who was...
Copywriting tricks: What does 99.9% actually mean?
I read today in New Media Age that "unreliable and slow sites resulted in etailers losing £84m in the final three months of 2005." My web...