How to write Articles
10 ways to slim down obese copy
Shorter, punchier copy is more readable and more memorable than obese copy. You can test this in your own life. Why do we like top ten...
Why hide your prices? How to write about money on your website
Most of our clients are very reluctant to talk about the prices of their products and services. On the other hand, it’s something that...
Translation vs. Transcreation
In this final guest post, Christian Arno from Lingo24 explains the difference between translation and transcreation. It’s an important...
How to use quotations in your writing – 10 expert tips
Quotations can make an article, press release or case study real, or they can make them deathly dull. As a writer, it’s your choice. You...
10 reasons why learning another language will improve your copywriting
I’m studying Dutch. It’s my father’s language but I never learned it as a child and now I’m trying to go back to my roots. I just got back...
Eight writing businesses you can start in your spare time
Many people dream of writing a novel and escaping the humdrum 9-5. But there are other, more immediate, ways to make money from writing....
How to budget for, plan and measure writing output
There's a great article in Slate today about the growing trend to measure journalists' productivity by the number of column inches they...
Ten essential reference sites for writers
Struggling to find inspiration for that blog post on your to-do list, or that press release that's due next week? Here are ten reference...
How to create better briefs for writers
I have said it before and I'll say it again: better briefs for writers make for better projects. You can't start a blog without a good...
Seven types of bad writing
Everyone can write. But not everyone can write well (learn how to start a blog, here). We all learn to write at school but then society...