Articles by Maddy Leslie

week of calm
Company Culture

What would you gain if you had a week of calm?

What would you do if you could clear the decks for a week - no meetings, no interruptions? Would you focus on one big project? Optimise...

Posted by Maddy Leslie
Do you need a HubSpot CMS website, HubSpot CRM, or both?
Websites
HubSpot

Do you need a HubSpot CMS website, HubSpot CRM, or both?

Acronyms. As marketers, we have a love-hate relationship with acronyms. HubSpot CMS, CRM, see you next Tuesday, BRB, LOL. What do these...

Posted by Maddy Leslie
3 disruptive marketing techniques employed by these fearless FinTechs - image shows Artie the Articulate robot on a rocketship
Strategy
Inbound Marketing

3 out-of-the-box marketing techniques from Fintechs like 'Dead Happy'

Sadly, our petition to rename 'disruptive marketing' as 'Marmite marketing' is held up in the courts. You either love it or you... Oh, we...

Posted by Maddy Leslie
3 ways FinTechs can use marketing automation to make bank
Lead generation
fintech

3 ways FinTechs can use marketing automation to make bank

Bon voyage to the hustle culture and auf wiedersehen to the daily grind. Marketing automation is the best way to engage your prospects...

Posted by Maddy Leslie
How to use website optimisation to make the best first impression [2022]
SEO
Technology

The complete guide to website optimisation

How long do you think it takes visitors to decide whether they want to stay on your B2B site? 10 seconds? It's more like 50 milliseconds…...

Posted by Maddy Leslie
Easy marketing mistakes for FinTechs and how to avoid them
Inbound Marketing
fintech

Easy marketing mistakes for FinTechs and how to avoid them

Broadcasting to our (high-flying, successful, discerning) FinTech audience, today. Hey, how are yah?

Posted by Maddy Leslie
Articulate Marketing wins HubSpot Impact Award for website design
Websites
HubSpot

Articulate Marketing wins HubSpot Impact Award for website design

Hip hip hooray!

Posted by Maddy Leslie
new website launch - Artie in a flying car
Branding
Websites

How we planned our new website launch (and built a robot)

We launched our shiny new website this month. Twas a crisp January afternoon, in the...

Posted by Maddy Leslie
illustration art
Branding
Websites

Why you should use illustration art for your B2B website [infographic]

Trends die, but art is forever.

Posted by Maddy Leslie
tech company logos - the articulate logo
Technology
Websites

How we work: designing tech company logos

As an inbound marketing agency, we know that having a comprehensive branding strategy is the only way to see real growth these days,...

Posted by Maddy Leslie