Articles by Maddy Leslie
Love logic? The logic behind marketing email workflows
What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too...
A CTA is not a call to action. It’s a call to advance.
‘Have you followed up on that lead, yet? The one that clicked on our new call-to-action?’ Said the long-suffering marketing manager,...
Benchmark your blog: How to use marketing data to grow your traffic
Disclaimer first. Blogs don’t come with a formula. No matter how finely you crunch the data, you will not find this secret prize buried in...
How to edit: constructive vs. non-constructive feedback
How to edit. Everyone has their own views on this topic. Do you tell it straight? ‘Sandwich’ criticism between two compliments? When is a...
Inbound marketing jargon-buster
Just what you were looking for: a marketing jargon-buster. Phew.
8 easy ways to improve your contact page design
We love iterative improvements when it comes to bettering websites and picking the right website design trends. It’s all part of our master...
Articulate Marketing is a B Corp! It's just good business...
Hooray! We are absolutely brimming with excitement, and not in a corporate ‘passion’ sort of way, but real, genuine excitement. The latest...
10 tools to bake optimisation into your SEO-keyword strategy
Your SEO-keyword strategy is solid. It’s reliable. It’s a hearty slab of cake, waiting in the tin of potential, cooked up in the kitchen of...
Go beyond good enough: Articulate is a real Living Wage employer
Money isn't everything but, let's be honest, it helps. At Articulate, we believe that happiness makes for loyal, hard-working and creative...
7 tips for building a super-effective B2B content marketing strategy
'Planning is bringing the future into the present so that you can do something about it now.' – Alan Lakein You want to build a B2B...