Articles by Matthew Stibbe
Concentration: 22 ways to help you focus on writing
How I focus on writing To be a great writer, you have to be able to concentrate. It’s not the only thing you’ll need, but it’s certainly a...
10 tremendous tips for better email copywriting
Most emails are badly written. This isn’t surprising given that there are 293.6 billion of them being sent every day. Despite the rise in...
How to interview someone like a journalist
Interviews matter. A good interview is the foundation of good reporting. They are the best way of understanding a complicated situation and...
How we work: our writing manifesto
‘If we don’t find something pleasant, at least we’ll find something new.’ – Voltaire
The worst press release ever
Full disclosure: I used to be a journalist. This is why I still get dozens of press releases every day in my inbox even even though my day...
The blockbuster guide to writing tools
Whether you’re a natural when it comes to writing or each word comes with its share of blood, sweat and tears, a helping hand will never go...
How to write: copywriting secrets of a marketing guru
A few years ago, our CEO gave a talk about copywriting in London. We've decided to share the video and transcript. It's a powerful insight...
62 ways to improve your press releases
There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran, who wants to put them out of...
The Devil's marketing dictionary, new and improved
Here at Articulate, we take our work seriously. Ourselves - not so much. In this spirit, we have prepared a cynical reappraisal of some of...
How to get more press and PR coverage
Here are some tips, from my long-ago experience as a journalist, about ways to get more coverage and get the most from any investment you...