Articles by Matthew Stibbe
What is a story? Storytelling and PR tips for writers and businesses
The media work with stories. Human brains are wired for stories. But what is a story?
How to give good press interviews
Giving an interview should be a positive experience. It’s not like public speaking and it’s not like being cross-examined by Jeremy Paxman....
Press release Frankenquotes (and how to avoid them)
Why do companies insist on using press release Frankenquotes? For a classic example, see this from our old friends Nortel:
13 elementary marketing mistakes made by tech startup CEOs
This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...
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Why cheap B2B content will kill your SEO and annoy your customers
Content is important for SEO, right? Yes. The more content the better, right? Yes. But not just any content. And not at any price.
How Articulate doubled its social media followers in one week
I am a fan of Guy Kawasaki from way back. His first book, The Macintosh Way, inspired me to start my own business when I was at university....
How we work: Traffic planning for content marketing
Observe, orient, decide, act: how Articulate Marketing make agile and traffic planning work.
How to have better meetings
Do you get to the end of the day and feel like you have nothing to show for it? You’re not alone. Now ask yourself: ‘how much time did I...
6 eye-opening marketing insights for non-marketers
Over the last decade, my company, Articulate Marketing, has written marketing content for some of the biggest stars in the tech firmament...
How we work: Pair writing for copywriters
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call 'pair writing'. They...