Articles by Matthew Stibbe
Readability analysis for writers and marketers
As writers, we're working for the reader. Not your boss and not yourself. This is why readability metrics can be helpful. They are a tool...
Branding and copywriting
Companies lavish great sums on ads, branding and websites. But they give less thought to the everyday writing they create. I’m not talking...
How to give better writing briefs
Good writing briefs are the launchpad for good marketing copy. You need to be clear aboutwhat you want, when you want it and how you want...
How to create useful and believable marketing personas
Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to...
How to create an editorial calendar
An editorial calendar is like aroadmap for content creation; it tells you what, where and when to publish and which personas you should be...
How to improve your website landing pages
Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. So this...
Successful lead nurturing campaigns
You can’t just throw content at passers-by and hope it’ll stick. You needlead nurturing. Inbound content marketing is an ordered, regular...
How to write compelling website copy
People don’t read website copy on a screen the same way they read a book or magazine. Your readers’ eyesskip about a web page like a child...
How to write compelling blog posts
The main problem with company blogs is that they often get neglected after the honeymoon period has worn off. This article is an...
American English vs British English: what should your company use?
'England and America are two countries divided by a common language,' - George Bernard Shaw.