How to do marketing Articles
Business 2 Boring: Putting the fun in B2B marketing
When did business-like become synonymous with boring?
Business jujitsu: what you can learn from your competitors
'There is a misconception that survival of the fittest means survival of the most aggressive…it’s whatever leads to reproductive success.’...
Marketing to Millennials: hype and stereotypes
Since the term first emerged in the 1990s the marketing industry has been abuzz with conversations about ‘Millennials’. Marketing to...
5 effective ways to encourage online reviews
It's no secret that in today's digital world, online reviews matter. Research has shown that online reviews have a significant impact on a...
Don't copy copy: why original content always wins
Why didn’t the skeleton go to the party? Because he had nobody to go with.
What makes you click? The art and science of great headlines
You know how to write a headline.
How to sell a tale: the power of stories in marketing
Customers want to know they are making ‘the right decision’ with each purchase, but deciding what's ‘right’ isn't just about facts and...
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How to craft email campaigns that entice and convert
Email marketing is a fine art. Too many and you come across as a spambot, too few and you leave your leads dangling.
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68 percent of stats in marketing promotion are made up: false facts
There are three kinds of lies' ex-PM Benjamin Disraeli allegedly declared, ‘lies, damned lies and statistics'. Throw enough mud at the wall...
Are you marketing to people or stereotypes?
The buyer persona, as we've said before, should be the keystone of your marketing strategy. But there's a fine line between a persona and a...