How to do marketing Articles

Unsplash coffee shop menu
How to do marketing
Inbound Marketing

Marketing secrets of coffee baristas: why choice matters

Most coffee drinkers will tell you that they like a ‘dark, rich, hearty roast,’ says Malcolm Gladwell. But if that’s what everybody wants,...

Posted by Charlotte Littley
Unsplash collaboration
How to do marketing
How we work

How to have better meetings

Do you get to the end of the day and feel like you have nothing to show for it? You’re not alone. Now ask yourself: ‘how much time did I...

Posted by Matthew Stibbe
Woman using social media on her phone
How to do marketing
Social media

How to streamline your social media strategy

Posted by Toby Knott
Unsplash marketing
How to do marketing
Technology

6 eye-opening marketing insights for non-marketers

Over the last decade, my company, Articulate Marketing, has written marketing content for some of the biggest stars in the tech firmament...

Posted by Matthew Stibbe
The best way to pitch a content marketing plan to your boss
How to do marketing
SEO

The best way to pitch a content marketing plan to your boss

'Content marketing's just touchy feely nonsense. How does it make me money?' Does this sound familiar?

Posted by Toby Knott
Unsplash handshake
How to do marketing

Understanding the dangers of short-termism in marketing

Most of us have likely heard of short-termism in terms of markets, investments and even as one of the causes of the recent economic crisis.

Posted by Clare Dodd
Unsplash - calender
How to do marketing
Writing

Writing to deadline: how planning helps us complete your copy on time

Handing over your content creation to an agency and hoping something good crawls out of the morass of the copywriter’s mind can be scary,...

Posted by Toby Knott
14 misconceptions about working with marketing agencies
How to do marketing

14 misconceptions about working with marketing agencies

We've all heard the phrase 'content is king', but research has shown it's more than hype. When it comes to B2B purchasing behaviour,...

Posted by Katelyn Piontek
Great agency, great clients: how to be excellent to one another
How to do marketing

Great agency, great clients: how to be excellent to one another

Hiring a marketing agency means paying someone else to sweat the specialist stuff so you don't have to. But it's no good unloading one set...

Posted by Matthew Stibbe
AdobeStock_60092652.jpeg
How to do marketing
Technology

10 essential PowerPoint hacks

Knowing the hacks of any common program changes the way you work and increases the flexibility of what you can create. PowerPoint hacks are...

Posted by Katelyn Piontek