How to do marketing Articles

Marketing secrets of coffee baristas: why choice matters

Most coffee drinkers will tell you that they like a ‘dark, rich, hearty roast,’ says Malcolm Gladwell. But if that’s what everybody wants,...

How to have better meetings

Do you get to the end of the day and feel like you have nothing to show for it? You’re not alone. Now ask yourself: ‘how much time did I...

How to streamline your social media strategy

6 eye-opening marketing insights for non-marketers

Over the last decade, my company, Articulate Marketing, has written marketing content for some of the biggest stars in the tech firmament...

The best way to pitch a content marketing plan to your boss

'Content marketing's just touchy feely nonsense. How does it make me money?' Does this sound familiar?

Understanding the dangers of short-termism in marketing

Most of us have likely heard of short-termism in terms of markets, investments and even as one of the causes of the recent economic crisis.

Writing to deadline: how planning helps us complete your copy on time

Handing over your content creation to an agency and hoping something good crawls out of the morass of the copywriter’s mind can be scary,...

14 misconceptions about working with marketing agencies

We've all heard the phrase 'content is king', but research has shown it's more than hype. When it comes to B2B purchasing behaviour,...

Great agency, great clients: how to be excellent to one another

Hiring a marketing agency means paying someone else to sweat the specialist stuff so you don't have to. But it's no good unloading one set...

10 essential PowerPoint hacks

Knowing the hacks of any common program changes the way you work and increases the flexibility of what you can create. PowerPoint hacks are...