How to do marketing Articles

Hashtag symbol made out of knives
How to do marketing
SEO

Hashtag this: how to use hashtags to serve your business

hashtag n. (on social media web sites and applications) a word or phrase preceded by a hash and used to identify messages relating to a...

Posted by Toby Knott
Podcasts as content: is it right for your marketing strategy?
How to do marketing

Podcasts as content: is it right for your marketing strategy?

Podcasts are receiving a resurgence of attention from both consumers and marketing agencies. Should you be using podcasts as content in...

Posted by Katelyn Piontek
What to do with a bad review in 7 simple steps
Reviews
How to do marketing

What to do with a bad review in 7 simple steps

Everything is marketing. Or at least it can be. Econsultancy gathered up stats from across the internet about the power of online reviews....

Posted by Clare Dodd
How Articulate doubled its social media followers in one week
How to do marketing
Social media

How Articulate doubled its social media followers in one week

I am a fan of Guy Kawasaki from way back. His first book, The Macintosh Way, inspired me to start my own business when I was at university....

Posted by Matthew Stibbe
Marketing telepathy: what content do my leads want to see?
How to do marketing

Marketing telepathy: what content do my leads want to see?

Fifty percent of generated leads are not ready to make a final purchase decision when they enter the sales funnel. To hold their attention...

Posted by Katelyn Piontek
A stack of books with one open book on top
How to do marketing
How to write

Why stories sell and feature lists don't

We've said it before and we're going to say it again: features don't sell, benefits do.

Posted by Clare Dodd
Why customers are your best allies in sales and marketing
How to do marketing

Why customers are your best allies in sales and marketing

The days of cold calls are dwindling. That’s because potential customers are turning to the internet looking for products and information....

Posted by Katelyn Piontek
The 7 qualities of an eye-catching and effective call-to-action
How to do marketing
Strategy

The 7 qualities of an eye-catching and effective call-to-action

An effective call-to-action is critical to inbound marketing. Get it wrong and your content-driven inbound marketing strategy could fail.

Posted by Katelyn Piontek
A group of people using smartphones
How to do marketing
Lead capture

6 ways to use social proof in an inbound marketing campaign

With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.

Posted by Charlotte Littley
Freepik person typing on keyboard
How to do marketing
How we work

How we work: Traffic planning for content marketing

Observe, orient, decide, act: how Articulate Marketing make agile and traffic planning work.

Posted by Matthew Stibbe