How to do marketing Articles
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Hashtag this: how to use hashtags to serve your business
hashtag n. (on social media web sites and applications) a word or phrase preceded by a hash and used to identify messages relating to a...
Podcasts as content: is it right for your marketing strategy?
Podcasts are receiving a resurgence of attention from both consumers and marketing agencies. Should you be using podcasts as content in...
What to do with a bad review in 7 simple steps
Everything is marketing. Or at least it can be. Econsultancy gathered up stats from across the internet about the power of online reviews....
How Articulate doubled its social media followers in one week
I am a fan of Guy Kawasaki from way back. His first book, The Macintosh Way, inspired me to start my own business when I was at university....
Marketing telepathy: what content do my leads want to see?
Fifty percent of generated leads are not ready to make a final purchase decision when they enter the sales funnel. To hold their attention...
Why stories sell and feature lists don't
We've said it before and we're going to say it again: features don't sell, benefits do.
Why customers are your best allies in sales and marketing
The days of cold calls are dwindling. That’s because potential customers are turning to the internet looking for products and information....
The 7 qualities of an eye-catching and effective call-to-action
An effective call-to-action is critical to inbound marketing. Get it wrong and your content-driven inbound marketing strategy could fail.
6 ways to use social proof in an inbound marketing campaign
With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.
How we work: Traffic planning for content marketing
Observe, orient, decide, act: how Articulate Marketing make agile and traffic planning work.